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Prowess in the press

Stay up to date on Prowess Consulting’s latest announcements, partnerships, and industry recognition.

Want to stay on the cutting edge of technology, learn what’s new in marketing, and get all the latest insights from our team? Here’s what we’ve learned, what we’re working on, and everything that’s happening right now at Prowess.

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Dell™ PowerEdge™ Servers and Intel® Xeon® 6 Processors Deliver Increased Performance and Efficiency for Modern Data Centers
Jul 01, 2025
A study by Prowess Consulting reveals Dell™ PowerEdge™ servers powered by Intel® Xeon® 6 processors with Performance-cores (P-cores) offer efficiency with high performance for diverse workloads, from general-purpose computing to AI and analytics.
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Prowess LEAP™: AI-Enabled Service Empowers Marketers with Competitive Insights
May 19, 2025
Prowess Consulting launches Prowess LEAP™, an AI-powered content analysis service built on its proprietary MessagePilot.ai™ platform—helping marketers gain deep insights, optimize strategy, and improve ROI.
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Technical Research Report: Analyzing the Benefits of Windows Server® 2025 OEM Licensing and Dell™ PowerEdge™ R770 Servers
May 12, 2025
A study by Prowess Consulting shows that Windows Server® 2025 OEM licensing preinstalled on Dell™ PowerEdge™ R770 servers offers advanced security features and significantly reduces TCO compared to traditional, manually installed licensing. Small to medium-sized businesses (SMBs) with limited IT resources will find these enhancements particularly beneficial in protecting against cyber threats, modernizing infrastructure, accelerating server deployments, and improving operational efficiency.
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Dell™ PowerEdge™ Servers Deliver Higher Efficiency and Performance with Lower TCO
May 08, 2025
A study by Prowess Consulting reveals Dell™ PowerEdge™ servers with 5th Generation AMD EPYC™ processors enhance AI workload efficiency and TCO. These servers achieve up to a 7:1 consolidation ratio, cut VMware licensing costs by more than 42%, increase performance by up to 47%, and reduce power consumption per operation by up to 65%, as compared to previous-generation and competitive servers.
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Test Study by Prowess Consulting Compares the Dell PowerStore 500T Solution and IBM FlashSystem 5300 Solution
May 07, 2025
A recent study by Prowess Consulting concluded the Dell™ PowerStore™ 500T solution is a compelling enterprise storage choice, offering outstanding performance, efficiency, usability, and cost savings. The PowerStore 500T solution outperformed the IBM FlashSystem® 5300 solution in several key performance indicators: latency, performance, DRR, unified storage, and user-friendly management. For example, the PowerStore 500T showed 52 times lower maximum average latency than the IBM FlashSystem.
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Aaron Suzuki

Aaron Suzuki

CEO

As founder and CEO of Prowess, Aaron Suzuki has led the organization to become a thriving business filling the important space between technology development and marketing teams with technology, applications, content, and analytics.

Aaron was also the founder and CEO of SmartDeploy, a Seattle-based IT management software company. SmartDeploy simplified the secure configuration and management of business computing endpoints for thousands of customers globally.

Earlier in his career, Aaron served as Director of Business Development at Entirenet, a Seattle-based technical services firm. Before moving to Seattle, Aaron was President of Inetz Media Group, a web application development company based in Salt Lake City.

Aaron holds a B.S. from Brigham Young University and a M.S. from the University of Iowa. An avid cyclist and passionate skier, he also serves on the Board of Directors of Blue Devils Performing Arts, a youth performing arts non-profit.