Strategic, tech-focused content

Prowess has expertise in a range of content services and we have evolved our teams and capabilities with the changes in consumption habits and styles over the last two decades. Today our teams perform work across multiple content domains including content development, content management, and content editorial.

Prowess content development teams encompass many styles and disciplines including technical and programmer writing, creative writing, brand journalism, compliance, marketing writing, and more. Prowess is well equipped to support these diverse content development workstreams through three phases of editorial: developmental editing, line editing, and copy editing. Today’s web and mobile content consumption favor a more informal approach to editorial. Modern content management systems allow for correcting on-the-fly across web, mobile, and mobile app platforms, so many of our clients exploit the ease of updating to gain efficiency with an abbreviated editorial process. The result is a better balance of quality and speed that still meet audience expectations.

Prowess content teams take full accountability for entire content programs. Much of our content work is carried out in the form of long-term outsourced services. Teams led by a Program Manager work against extensive backlogs or aggressive content calendars to achieve quantified productivity and quality goals that we report on through regular business reviews.

Indeed, content management is an integral part of our content teams and its own workstream. In enterprises with large product catalogs, complex products and services, and diverse customer, partner, and internal audiences with different needs and sensitivities, content becomes the bridge between manufacturers, customers, and even regulators. Prowess does the work to identify, create, organize, refine, publish, update, and measure all of that content.

Technology is not for computers. Technology is for people. For over 20 years Prowess has undertaken the craft of telling technical stories to people. It is both an art and a science. Describing technical solutions has to go beyond reporting traditional “speeds and feeds.”

Reaching audiences effectively requires faithful characterization of business value. Technical implementers need to hear different details than a business decision maker. Partners need different information than customers. Small businesses need information presented differently than large enterprises.

Prowess builds a story through the marriage of a diverse team of Prowess engineers, technical writers, marketing writers, and designers along with input from client-side product managers, product engineers, product marketing managers, channel marketing managers and more. The best stories are fact-based and data-backed, based on audience-relevant solutions that are presented with crisp messaging through a medium that is easy to consume.

Every piece of content Prowess creates is written for a specific audience. That audience attention often extends to market segments and industry verticals or specific niches. Content development projects are usually composed of many deliverables that encompass multiple industries, segments, or solution types that a platform or service addresses.

To build volumes of content with desired quality, Prowess engages with clients in one of two ways. One way is to create a set of content deliverables or Bill of Materials in a project with a fixed scope. Our preferred content development model occurs through a programmatic engagement in an outsourced content program. Outsourced programs deliver on a sustained content workstream, a backlog of content, or a content calendar managed by an editor or content Program Manager providing the benefit of continuity, retention of knowledge, agility to adapt to market changes and business expansion, and quality management.

Prowess brings the creative design capability you would expect from an agency of record. From digital content, video, print, and more our teams are highly experienced delivering for the biggest, most recognizable brands in the world. Prowess designers respect brand guidelines while breathing original creativity and applying style into traditional deliverables like presentations to award winning videos to out-of-the-box interactive web and mobile user experiences.