Microsoft wanted to introduce Azure Arc enabled Data Services to customers and highlight its value propositions and business use cases while also being practical and user-focused.
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Clients want independent, objective research and analysis of their products and services to highlight their competitive features and value to customers.
The Azure Arc marketing group at Microsoft wanted to give its field sales team an easy-to-use tool that would showcase the TCO of Azure Arc data services for customers.
Amazon Web Services (AWS) needed to strengthen its core messages targeted to customers in the consumer-packaged goods (CPG) industry who use SAP enterprise software. AWS had existing separate messaging for SAP and CPG customers that needed to be combined, with value propositions for those customers ready to migrate to cloud-based S/4 HANA.
Microsoft wanted to amplify the release of new Power Platform, PowerApps, and Azure Synapse products and features for technical audiences in time for industry events.
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