Episode 7: AI Marketing and Its Impact on the Future of Business

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Executive Summary

In this insightful session, Prof. Anand Kumar Jaiswal draws on his extensive academic and research experience to demystify AI’s evolving role in marketing. The discussion spans core AI applications such as customer analytics, personalization, and predictive modeling, while questioning how much of today’s AI narrative is substance versus hype.

The conversation also dives into AI’s relevance in underserved and BoP markets, highlighting where technology enhances customer understanding — and where human intuition remains irreplaceable. Prof. Jaiswal shares perspectives on generative AI’s influence on content and storytelling, the future of marketing careers, and the ethical challenges surrounding data privacy, bias, and over-automation. Drawing parallels between marketing and healthcare, the session offers a holistic view of how AI is transforming decision-making across industries.

About Anand Kumar Jaiswal

Prof. Anand Kumar Jaiswal, Professor of Marketing at the Indian Institute of Management Ahmedabad

Prof. Jaiswal is a distinguished scholar known for his impactful research in marketing—spanning services management, customer satisfaction, e-commerce, and Bottom-of-the-Pyramid (BoP) markets. He’s the recipient of multiple awards, including IIMA’s “Distinguished Young Professor” accolade and international recognitions like the Skolkovo Best Paper Finalist and EFMD Case Awards. A prolific case writer, his work on brands like Radio Mirchi, Sanofi-Aventis, CavinKare, and Dettol is taught globally, with over 66,000 copies sold across 270+ institutions. Beyond academia, he consults and trains across industry giants—from PepsiCo to GE—bridging theory with real-world impact.

What You'll Learn

How AI is transforming marketing strategy, personalization, and consumer insights
The role of generative AI in content creation — and what it means for future marketing careers
Where human judgment still matters in an increasingly automated marketing world
Key ethical considerations and risks of over-reliance on AI in marketing

Who Should Watch

Industry leaders looking for strategic insights in data, AI, and marketing to guide high-level initiatives and innovation.
Working professionals seeking practical, actionable knowledge to build expertise and stay ahead in their fields.
General audience interested in AI trends and thought leadership, including early-career professionals and curious learners.

Databytes Enabling AI: Series Overview

Episode 1: Digital Marketing Excellence – Amit Jivani reveals how AI is transforming retail and e-commerce through personalization, smarter supply chains, and improved customer experiences.
Episode 2: Banking Analytics – Nagendra Sastry explores the evolution of banking analytics, the skills needed to succeed, and how AI is shaping the future of financial decision-making.
Episode 3: AI Evolution – Nikhil Shah shares his journey into AI, exploring its role in public good, ethical use, and the skills professionals need in an AI-driven future.
Episode 4: Banking Evolution Through AI – Dawn Zappetti discusses how AI is reshaping marketing in banking, from hyper-personalization to the future skills marketers need to thrive.
Episode 5: From Corner Shop to Cloud: How AI Can Elevate the Future of SMBs – Monica French and Abbas Merchant discuss how AI empowers SMBs to work smarter, scale faster, and stay competitive in a rapidly changing digital world.
Episode 6: AI Agents for Manufacturing – Anuja Parikh breaks down how AI agents are transforming manufacturing processes, unlocking new efficiencies, and shaping the next generation of tech talent.
Episode 7: AI Marketing and Its Impact on the Future of Business – Prof. Anand Kumar Jaiswal unpacks how AI is redefining marketing strategy, storytelling, and ethical decision-making in today’s evolving landscape.

Stay tuned for more episodes!

Rahul Nawab

Rahul Nawab, a senior leader with over 25 years of experience in data analytics. His impressive background includes leading Data & AI roles at Capital One, US Bank, IQR and EXL. Rahul's expertise will ensure engaging discussions and resonate with our audience.