Credit unions can’t rely on the old marketing calendar. Learn the six key steps to adopting an always-on strategy that uses data, automation, and personalization.

Hear from industry veteran Jonathan Chappelle on how he's helping top tech companies turn innovation into impact in his new role at Prowess Consulting.

Marketers face a content crisis. Learn what’s keeping your content from being impactful and what to do about it.

Banks and credit unions need smart marketing in order to thrive in an industry where customer expectations are constantly evolving. If your institution is still running traditional batch marketing campaigns with mediocre results, it might be time to consider adding trigger-based marketing to the mix.

Comparing Microsoft® SharePoint® to Microsoft® OneDrive® isn’t entirely straightforward, because it is not an apples-to-apples comparison. You might need both, or you might need neither. At first glance, they may appear similar, as both are used for document management, sharing, and storage. But their commonalities end there.

In the last eighteen months, generative AI (GenAI) has gone mainstream, compelling organizations like credit unions to explore how they can benefit from this technology. Created to craft engaging responses that feel like a real conversation inspired by what a person says or asks, GenAI has the potential to reduce costs while improving customer satisfaction. Additionally, as the number of users comfortable with digital interaction grows, so too will the need for services enabled by GenAI.

Learn how to grow your credit union's deposits in 2025 from Prowess' MD. Target the right members, personalize your approach, and leverage data-driven insights for sustainable growth.

Even though most enterprise organizations use data and analytics to drive strategy, only 39% of executives believe their organizations manage data as an asset, and even fewer (24%) view their companies as being data-driven. For companies striving to capitalize on the promises of data and analytics, it can help to study successful leaders. Let’s look at how three companies benefit significantly from analytics.

Business leaders who understand the different types of AI are better able to harness its potential to drive innovation and efficiency. Let’s review the differences between traditional AI and generative AI and the types of uses for which each of them is best suited.