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Session 2: Prompt Design as System Design

The Road to Agentic AI

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What you'll learn

This session goes beyond basic prompt writing to explore how prompts shape probabilistic outcomes in LLMs. Learn to think less like a user giving commands and more like a designer sculpting behavior—unlocking smarter, more consistent AI responses through deliberate, strategic prompting.

Who should watch

This session is ideal for:

Business and tech leaders integrating AI tools
Enterprise users frustrated with “hit-or-miss” results
Anyone serious about developing prompt engineering skills
Teams tasked with AI implementation or strategy

Key takeaways

Prompting isn’t querying—it’s designing: A prompt isn’t a question or instruction. It’s a probability-shaping mechanism. You’re creating the conditions for the most likely, desired outcome—not issuing commands.
Structure guides results: Strong patterns (like outlines, haikus, tables, or personas) create highly directional outputs. LLMs “love” structure because it narrows the probability space with consistent syntax.
Framing matters: Whether it’s asking a question as a noir detective or a security analyst, the framing you choose influences the tone, voice, and style of the response—without changing the core content.
Temperature = creativity: Want wild ideas? Raise the “temperature” with open-ended prompts. Want precise results? Use clear, structured, positively framed input to reduce randomness.
Context is cumulative: Every response influences the next. Iterating across a conversation—or priming the model with examples—allows you to refine outputs in stages and build toward nuanced, goal-driven results.

About the speaker

Julian Lancaster

As Chief Information Security Officer at Prowess Consulting, Julian Lancaster brings a grounded, refreshing, and practical perspective to the Agentic AI series. A passionate advocate for responsible AI adoption, Julian focuses on building foundational understanding of how large language models (LLMs) work, and how teams, individuals, and organizations can leverage them to increase efficiency, scale capacity, and drive smarter decision-making. With a strong background in cybersecurity and enterprise operations, Julian helps demystify AI technologies so they can be used effectively and securely across the business.

Watch the full session to upgrade your AI literacy and unlock more effective prompting strategies.