
Becoming ‘Always-On’ in 2025: The 6 Key Steps
Always-on marketing shifts from campaigns to a continuous, data-driven approach. Learn the six phases of making the transition.
Prowess is helping clients realize monumental capacity gains using AI in compliance. Learn more.
Empowering credit unions for a future beyond limits.
– Vishnu Sundaram
SVP, Growth Marketing, C2FO
In an ever-evolving financial landscape, harnessing the power of data is crucial for success. We understand the unique needs of credit unions and offer tailored analytics solutions to drive growth, enhance member experiences, and ensure future readiness. Our mission is to empower credit unions with the latest technologies in artificial intelligence, propelling enterprises toward unprecedented growth and efficiency.
With over 15 years of experience and a team of seasoned data-driven marketing professionals and credit union consultants, we specialize in helping credit unions like yours drive growth and engagement through proactive, always-on, quantifiable marketing campaigns. Here’s what makes our approach stand out:
Deepen Member Relationships: Increase member engagement by 20-30% with tailored messaging that connects with members at the right moment.
Proactive Decision-Making: Leverage insights into member behavior to anticipate and meet their needs—before they even ask.
Personalized, Real-Time Outreach: Replace irrelevant batch campaigns with precise, trigger-based messages that resonate.
We bring the credit union expertise, years of experience, and proven results. Maximize your credit union’s potential to deepen member relationships, increase member retention, and drive cross-sell opportunities to see data-driven marketing results.
Gain insights and empower financial decisions for your organization.
With changing member expectations and increasing competition, credit unions need data-driven marketing, personalized member engagement, and digital innovation to grow.
At Prowess Consulting, we work with Chief Marketing Officers, Marketing VPs, Heads of Sales, and other senior marketing and revenue leaders to amplify brand impact, marketing performance, and member loyalty.
Our expertise will help you:
Whether you’re leading digital transformation, refining go-to-market strategies, or scaling member engagement initiatives, Prowess Consulting has the insights and solutions to help your credit union succeed.
Let’s build the future of member engagement together.
Boosting business success with Prowess credit union consulting.
Data-driven solutions can streamline operations and reduce costs with data-driven insights. This can identify inefficiencies, optimize processes, and allocate resources more effectively to enhance overall operational efficiency.
You can enable the identification and management of risks proactively with data analytics and AI. Further mitigate operational and financial risks by implementing robust cybersecurity measures and fraud detection systems.
Embrace digital transformation by including an investment in cloud computing for scalability, credit union data processing, implementation of AI for personalized services, and leveraging blockchain for secure transactions. Our team of credit union AI consultants help you create strategies that can make credit unions more resilient and adaptable to ai technology and other advancements.
Credit unions can enhance member engagement. This can boost member satisfaction and loyalty by driving business success through personalized digital experiences with mobile banking apps, AI chatbots for 24/7 support, and data-driven insights for personalized offerings.
President, Data & AI
Managing Director, Data & AI
Sr. Vice President
Always-on marketing shifts from campaigns to a continuous, data-driven approach. Learn the six phases of making the transition.
Banks and credit unions need smart, modern marketing to thrive in an industry where customer expectations are constantly evolving.
GenAI can automate routine credit union tasks for efficient operations—but it can also do much more to support credit unions’ members.
Financial services companies use a wide range of analytics to meet their business goals. For example, improving costs associated with customer service, reducing risks when providing loans, fraud detection or investment analysis.
They are using these technologies to provide personalized financial guidance and explore new methods of member engagement and service delivery. The goal is to enhance the creativity of financial solutions, making them more accessible, personalized, and efficient than ever before. The adoption of these technologies is driven by the need for operational efficiency and the changing expectations of members, especially for digital natives and mobile-first customers.
Our analytics platform adheres to the highest industry standards, ensuring your credit union’s sensitive information remains confidential and compliant with all applicable regulations.
Rahul Nawab is a seasoned data and AI leader with deep expertise in financial services and insurance. As the President of Data & AI at Prowess, he brings 20+ years of experience in data analytics, AI enablement, business strategy, and customer engagement. Rahul has led cross-functional teams and large-scale initiatives across retail banking, risk modeling, and customer experience, driving measurable outcomes for organizations globally.
His background in market research, CRM, and customer engagement models—combined with a proven ability to foster collaboration with senior stakeholders, partners, and regulators—makes him a trusted advisor for businesses navigating digital transformation.
With over 19 years of experience in advanced analytics and business consulting, Pradeep brings a wealth of knowledge in helping organizations turn data into actionable insights. He has successfully led strategic initiatives across industries and global markets, delivering value through customer and marketing analytics, process automation, and data-driven digital transformation. Before joining Prowess Consulting, Pradeep held leadership roles at Genpact, HP, Peppers & Rogers Group, and TTEC. Today, he guides our clients in leveraging the power of data and AI to drive meaningful business outcomes.
Results-driven analytics professional with 15+ years of experience delivering AI and analytics solutions to drive business growth across the financial services industry. Proven track record of leading high-impact analytics initiatives that enhance decision-making, optimize performance, and unlock new revenue opportunities. Played a leadership role at EXL, managing multiple large and small accounts. Adept at transforming complex data into actionable insights and fostering client partnerships.
Nishit Mehta is a seasoned data and AI leader with deep expertise in technology consulting, analytics, and digital transformation. As the Managing Director and India Head at Prowess Consulting LLC, he brings 16+ years of experience in data analytics, AI enablement, business strategy, and organizational leadership. Nishit has led cross-functional teams and large-scale initiatives across enterprise technology, advanced analytics, and generative AI implementation, driving measurable outcomes for organizations globally.
His background in enterprise data management, machine learning, and digital transformation strategies a proven ability to foster collaboration with stakeholders, technology partners, and global teams makes him a trusted advisor for businesses navigating AI-driven growth and innovation in today’s rapidly evolving technological landscape.