New at Prowess Consulting blog

A collection of stories about our people, our capabilities, our research, and the continually evolving nature of our company

Want to stay on the cutting edge of technology, learn what’s new in marketing, and get all the latest insights from our team? Here’s what we’ve learned, what we’re working on, and everything that’s happening right now at Prowess.

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Most agentic AI fails because teams treat agents like “digital teammates.” Prowess shows how human-led, agent-amplified models—with clear governance—unlock real value and re-humanize work.
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As AI autonomy grows, six “agency dials” help organizations preserve human judgment and ethical control while turning guardrails into a strategic advantage.
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Dawn Zappetti explores how AI is reshaping bank marketing, from personalization to strategy—plus what skills future marketers need to stay ahead.
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Marketing pros navigate nine dimensions daily. Turns out, that’s exactly how AI understands meaning. Here's why it matters.
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Nikhil Shah shares his journey into AI, the role of tech in public good, and what skills future professionals need to thrive in an AI-driven world.
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