New at Prowess Consulting blog

A collection of stories about our people, our capabilities, our research, and the continually evolving nature of our company

Want to stay on the cutting edge of technology, learn what’s new in marketing, and get all the latest insights from our team? Here’s what we’ve learned, what we’re working on, and everything that’s happening right now at Prowess.

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In the last eighteen months, generative AI (GenAI) has gone mainstream, compelling organizations like credit unions to explore how they can benefit from this technology. Created to craft engaging responses that feel like a real conversation inspired by what a person says or asks, GenAI has the potential to reduce costs while improving customer satisfaction. Additionally, as the number of users comfortable with digital interaction grows, so too will the need for services enabled by GenAI.
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