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Artificial intelligence (AI) is rapidly transforming businesses of all sizes across all industries. From automating tasks to improving customer service to developing new products and services, AI is helping companies become more efficient, productive, and innovative. However, there are questions and pitfalls associated with this sudden emergence of new technologies. Businesses want to rush products or services associated with AI without consideration for research, goals, costs, or sometimes even purpose.

Nothing brings home a new or complex technology like a demo. Without a doubt, demos represent a chance to dazzle prospects with your technology in action, and they are critical elements at any stage in the engagement funnel. They can help get the next meeting or even seal the deal. The stakes are high. And yet, despite the stakes, some demos dazzle while others dull the senses. What makes the difference between these two outcomes?