Amazon Web Services (AWS) needed to strengthen its core messages targeted to customers in the consumer-packaged goods (CPG) industry who use SAP enterprise software. AWS had existing separate messaging for SAP and CPG customers that needed to be combined, with value propositions for those customers ready to migrate to cloud-based S/4 HANA.


Prowess Consulting developed a set of messaging for targeted CPG audiences in several verticals. Prowess used the messaging to create an ebook and solution brief that address specific challenges faced by CPG SAP customers. The ebook and solution brief targeted business decision makers (BDMs) and C-level executives of mid-size commercial to large global enterprise companies specializing in CPG.