Intel Claims Navigator on SharePoint

Challenge

Intel needed a way for its internal sales team to easily navigate and find claims about Intel memory and storage chip performance for a wide variety of use cases and computing form factors. Ideally, these performance claims could be quickly found, copied, and pasted into marketing and sales content company-wide.

Solution

Prowess developed a “claims navigator” on a user-friendly SharePoint site that could be quickly updated and accessed. Prowess aggregated, cataloged, tagged, and—most importantly—wrote hundreds of contextual descriptions for each claim to ensure that claims were amplified with consistent messaging to reach specific audiences.